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Born Free Foundation case study

Discover how Born Free utilised the free Marketing Toolkit

Animal sector

£27,193.87 raised

916 supporters

3 Fundraising Pages

How Born Free used Give as you Live Online to raise additional income

"Give as you Live Online is a FANTASTIC way of supporting a charity at no extra cost or effort. It is also a great means of engaging new online supporters, particularly those that use social media and who would otherwise be unlikely to afford to give a gift.

"We began by spreading the word through our online supporter communications, and promoted the idea to our fellow colleagues!

"We promote Give as you Live Online by email, Facebook, Twitter, on the Born Free website, in our supporter magazine, and in-house emails to staff. We are also going to start promoting Give as you Live to a selection of our corporate supporters encouraging them to raise money for Born Free as they shop for their usual office supplies but also with their personal shopping.

"The bespoke emails and social media messages are great. The team at Give as you Live could not have been more helpful in supplying us with dedicated collateral which always helps our supporters recognise the benefit of signing up!"

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