Born Free Foundation case study

Animal sector

£27,417.70 raised

917 supporters

3 Fundraising Pages

How Born Free used Give as you Live Online to raise additional income

"Give as you Live Online is a FANTASTIC way of supporting a charity at no extra cost or effort. It is also a great means of engaging new online supporters, particularly those that use social media and who would otherwise be unlikely to afford to give a gift.

"We began by spreading the word through our online supporter communications, and promoted the idea to our fellow colleagues!

"We promote Give as you Live Online by email, Facebook, Twitter, on the Born Free website, in our supporter magazine, and in-house emails to staff. We are also going to start promoting Give as you Live to a selection of our corporate supporters encouraging them to raise money for Born Free as they shop for their usual office supplies but also with their personal shopping.

"The bespoke emails and social media messages are great. The team at Give as you Live could not have been more helpful in supplying us with dedicated collateral which always helps our supporters recognise the benefit of signing up!"

What the charity thinks...

I could not be more impressed with Give as you Live. It is an ingenious, amazing, and highly effective way of raising much needed funds for thousands of charities. This aside, the support we have received has been second-to-none. Our Account Manager and the wider team could not have been more supportive of us, and they continually provide us with new insight and fantastic opportunities to make the partnership even more of a success. They are a forward-thinking, dynamic organisation that is now taking the lead in progressing online and corporate charitable giving into a bright future. Thank you Give as you Live!

Senior Marketing Executive
Charity Representative