The Archer Project case study
How The Archer Project are using Give as you Live to raise funds.
How have the donations raised through the Give as you Live Donate Button supported the charity’s work
At the Archer Project we divide our work into three rough areas that allow us to help individuals move from sleeping bag to employment. These areas are: engagement, stabilisation and fulfilment. The Give as you Live donate button allows us to have the funds to support the engagement side of our work, which is focused on building initial relationships with the people who use our centre. Our engagement work is about developing relationships with some of the most chaotic people on the streets, those people who rough sleep and may have done so for many years. For us it is about providing them with basic needs, such as breakfast, lunch, access to showers, laundry facilities and medical support. But it is also about supporting them into accommodation, encouraging them to take up volunteering or one or more of our activities. We aim to build relationships with people that build their self-confidence and ultimately bring them some stability in their life.
How do you promote the Give as you Live Donate Button and where have you featured the button?
The Give as you Live Donate button sits on the homepage of both our mobile and desktop app so that it is easily accessible for people visiting our site. Our homepage is also the main landing page for the site so it made sense for us to place the button there. We promote it through emails whether personal or on e-shot basis to highlight how people can easily make donations online, and on social media. We especially promote the button through our campaigns. For example, during our Covid-19 Emergency appeal we directed our supporters to the button on a letter that we posted out to our regular givers and in an email to all our supporters.
Please provide an overview of the experience your charity had had using Give as you Live Donate.
Using Give as you Live Donate has been incredibly easy. Before we added the button to our site we had no other means of taking payment through our website so it has really helped to simplify our donor journey. Any problems or hiccups along the way were very quickly and easily solved by our account manager who is always at the other end of the phone if we do need advice on anything.
What does a £10 donation mean to the charity?
£10 could buy a cosy sleeping bag for one of our rough sleepers so that are not out in the cold.
What a £50 donation mean to the charity?
£50 could help us maintain a fully kitted medical room so that we can continue to work with the NHS to provide medical outreach onsite at our centre.
What does a £1000 donation mean to the charity?
£1000 buys one months’ worth of food for our kitchen. We use a lot of donated food but have to buy fresh vegetables, dairy produce, bread and meat each week.
What the charity thinks...
Working with Give as you Live Donate is really rewarding. The team are hugely supportive and the materials they provide really helpful in providing a basis for promotional content for our social media. Using the donate button on our website has been one of the best decisions we have made as a charity and has simplified our donation process both for us and for our donors.
Marketing and Development Team
The Archer Project