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Allow anyone to raise free funds for your charity when they shop in-store for groceries

Register your charity

What is Give as you Live Instore?

It's an easy way to raise free funds just by doing your weekly in-store grocery shop, or shopping at high street retailers. Our store cards can also be given as a gift.

Where can funds be raised?

Your supporters can buy store cards for grocery retailers Sainsbury's, ASDA, Morrisons, Waitrose and Mark & Spencer, as well as dozens of leading stores and restaurants. In addition, our Give as you Live Card can be given as a gift and used at over 100 high street retailers.

Where do the donations come from?

As a "thank you" for selling one of their gift cards, the retailers give us a reward - we pass this onto the charity of the member's choice - which could be you! The donation doesn't affect the card balance, so the recipient still gets to spend the full upload amount.

We already work with over 10,000 UK charities, including

How to get your charity involved

Register for free

Find your charity to start, it only takes a few seconds.

Tell your supporters

Use our free marketing materials to encourage your supporters to sign-up.

Start raising

The more your supporters use Give as you Live, the more you raise!

What you get when you register your charity

Got questions? Here's what we're asked most

Select a question on the left to view its answer.

Give as you Live is an award-winning online fundraising platform for UK charities, helping people raise money through their everyday online and in-store shopping, as well as through direct donations and fundraising pages.

We've helped raise over £18 million so far for thousands of deserving causes.

We are registered with the Fundraising Regulator and our credentials include multiple awards from the Institute of Fundraising, with whom we've worked closely for many years.

We work with thousands of charities from multinationals to local volunteer-run causes.

The types of charities who can use Give as you Live include:

  • Charities registered with the Charity Commission for England & Wales
  • Charities registered with the Office of the Scottish Charity Regulator (OSCR)
  • Charities registered with the Charity Commission for Northern Ireland
  • Organisations registered as a 'good cause' with HMRC
  • Community Amateur Sports Clubs (CASCs)
  • Community Interest Companies (CICs)

It's free for charities to join - there are no sign-up fees or monthly subscriptions. It's also free for your supporters.

Direct donations are subject to a small transaction fee. All other funds, including online and in-store shopping, are paid to you in full with no deductions.

For online and instore donations, as a 'thank you' for sending sales to them, our retailers give us a reward, From this reward, we make a donation to you.

Charities receive 50% of the reward we receive from retailers. Let's take as an example - we say that you can raise a 2.5% donation there. We actually get paid a 5% reward by which is split 50:50 - so we get 2.5% and the charity gets 2.5%.

Because we also get a share, we are able to offer our services for free to members and charities.

Every charity gets their own dedicated page on our website - share this page with your supporters so that they can sign up and start supporting you in just a few clicks.

You will also have access to a bespoke marketing toolkit which includes a wide range of free materials including website content, social media posts, banners and posters - all automatically customised with your charity name and link.

Our in-store shopping cards can be purchased from our website. They are then delivered to the customer ready for them to use in-store. They are used for payment instead of a debit/credit card.

Once you've fully registered, you'll have access to your Charity Admin panel. Here you can edit your charity page (e.g. add a logo or update your charity name) and view payment and supporter reports. So you'll be able to see who is raising money for you and how much.

We pay charities quarterly via BACS. Unfortunately we can't pay by cheque.

Funds are paid once we've received them from the retailer - typically it takes about 4 months from purchase to payment. There's a minimum payment amount of £15.

In order to pay you, we do need bank details to be provided - these are asked for during the registration process.

And in order to verify the details provided, we ask that some documents are sent to us - specifically a charity letterhead and a piece of formal, pre-printed bank stationery. This is explained at the relevant stage and ensures that your donations go to the right place.

If you wish, you can start using and promoting Give as you Live before providing these.

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