Waterloo Community Development Group case study

Who are your charity and what you do? What impact has been made with the funds raised?

We are WCDG (Waterloo Community Development Group). The aim of WCDG is to work with and for Waterloo residents to maintain and develop a healthy and sustainable community, for more land for homes and amenities such as shops and open space, for the benefit of present and future generations.

WCDG offers advice and support to individuals and organisations on development proposals and planning applications.

WCDG holds public meetings every 6 weeks to consider development proposals and other projects.

How does your charity use Give as you Live? How do you share Give as you Live with your supporters?

I’m afraid we haven’t used ‘Give As You Live’ in terms of shopping as far as I know but we have used the platform to raise money for our charitable causes. We insert a link to the GAYL fundraising page on our website or campaign websites and on social media.

What has been your greatest success using Give as you Live?

We raised funds for WCDG’s campaign to prevent an inappropriate and unnecessary private development (the Garden Bridge) on a public right of way on the South Bank in London. We also raised funds to stop another damaging development from being built i.e. an Abba-themed nightclub(!) on land that was earmarked for social housing. And lately, we have campaigned successfully to stop an inappropriate private development from being built upon land right next to social housing that would have robbed hundreds of homes of daylight as well as damage the historical setting and protected view of a conservation area (at 8 Albert Embankment, the London Fire Brigade building).

Any top tips you would recommend to other charities?

We would recommend publicising your campaign day and night! Get a dedicated crew to do this as reaching out on all available platforms really works.