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Red Trouser Day case study

How 65 supporters have raised £36,550.09 with Give as you Live

Red Trouser Day case study

What marketing assets do you use to promote Give as you Live?

Printed cards – we hand out 000’s as part of our awareness campaign and people engage more readily with the Give as you Live concept. We also use Facebook, Instagram and Twitter

How have the funds raised through Give as you Live helped your charity?

We are supporting life changing research in earlier detection methods for bowel cancer, technology to support research and emotional wellbeing for patients – all of which is aimed at improving patients outcomes. So this amount of money is a major contribution, but it costs £50-60k pa for a researcher and not all research works, so there’s still a long way to go.


What the charity thinks...

The concept behind Give as you Live is excellent and grabs immediate attention with our audience. People love the concept of raising money at no expense – and it dovetails well with our awareness cards

Paul Finch, Charity Representative