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Great North Air Ambulance Service case study

How 123 supporters have raised £1,450.36 with Give as you Live

Great North Air Ambulance Service case study

Charity name:

Great North Air Ambulance Service (GNAAS)

Charity representative name:

Claire Herworth

How do you promote Give as you Live to your supporters?

We use Give as you Live weekly marketing materials to promote the site to our supporters, primarily through social media, because we can reach a wide audience and connect to people who have all chosen to engage with us. Alongside this, we have received our Give as you Live summer travel campaign which we have started to integrate in to our posts and will be including in our next online newsletter.

Do you think other charities would benefit from fundraising through Give as you Live?

I think any charity would benefit from Give as you Live as it's a great resource for charities and a really simple but effective way to raise funds for your cause. We have seen a clear increase in sign ups since promoting it to our supporters and the only way is up for us (excuse the heli pun).

What the charity thinks...

Our account manager, Linda, is very helpful and friendly and we know she is only a phone call or email away if we have any queries. The weekly marketing materials we receive are useful and creative, especially the Facebook and Twitter posts that are linked to occasions throughout the year. The Give as you Live team make it very easy for you to promote the site because it feels like they do a lot of the work for you, which is crucial in a busy working day. We only have positive things to say about our experience with Give as you Live.

Claire Herworth, Great North Air Ambulance Service