Fund For Human Need case study

Who are your charity and what you do?

"Fund for Human Need, established in 1960 to relieve poverty and hunger. Relief payments (once only, up to a maximum of £120) are made, irrespective of faith, ethnic origin or social group to individuals in the UK. Priority is given to those who are destitute or have no income or benefits, to those who are particularly vulnerable and to those where a small amount of money will make a significant difference.

Each payment is limited in what it can do for anyone, we appreciate that, but it does ‘tide people over’. We know this because of the responses we often receive. What we give is a ‘life-line’ to people who are desperate. As important as the money is to each of them, is the knowledge that others have understood their need and done something about it."

How does your charity use Give as you Live? How do you share Give as you Live with your supporters?

We use the donate online link on our website and advertise the shopping campaigns through our Facebook page

What impact has been made with the funds raised via Give as you Live?

"Give as you Live enables us to have an electronic giving presence that would not otherwise be Each payment is limited in what it can do for anyone, we appreciate that, but it does ‘tide people over’. We know this because of the responses we often receive. What we give is a ‘life-line’ to people who are desperate. As important as the money is to each of them, is the knowledge that others have understood their need and done something about it. The monies raised provide for these outcomes:

""With your one-off donation/support we have seen people gaining their strength and self-confidence back leading to a happy, healthy and successful lives after a short-term crisis and trauma.” Chair Peace of Mind.

""I confirm that I have received the payment for my FHN Application. I couldn't believe that it was possible and I so appreciate it. It's a big money for me now and they will really help us. We are happy, thank you.""

""Thank you for your letter containing a cheque I’ve received today with the amount of £100.

We greatly appreciate this very much. Please don’t apologise for the amount we received we are extremely grateful for this kindness and understand that this is a difficult time for a lot of families. This is more than we can imagine so we are touched by this amount we’ve received from you."""

What has been your greatest success using Give as you Live?

The website donate button is the most successful for us, our demographic includes a lot of older people who appreciate how easy and straightforward it makes the transaction.

Any top tips you would recommend to other charities?

Use the marketing tools to boost your social media presence and share as widely as possible. Keep a donation button on all your media.