Carers Trust case study
How Carers Trust are using Give as you Live to raise funds.
Roughly how long have you been actively promoting Give as you Live?
What was the first thing you did to promote Give as you Live?
Internally promoting to all staff through presentation held by Give as you Live as well as sending an e-newsletter to all of our supporters explaining how it worked and how to sign up.
What communication channels have you used to promote Give as you Live?
twitter/facebook/email newsletters/printed newsletters.
What Give as you Live resources have you used to promote it to your supporters?
Electricity/gas bill scheme resources, Christmas ones and we will be using the Easter calendar too.
How will the funds raised through Give as you Live help the charity? Please provide some examples of what the funds could help pay for.
One of the carers funds from Give as you Live has helped is Lucy. Lucy cares for her mum who is registered blind and has done for the last 7 years. She gets up at 6:30 every morning to make sure her mum has everything she needs before Lucy herself goes off to school. By the age of 7, Lucy was stressed and struggling to manage. However, money raised through Give as you Live helped pay for counselling sessions and mentoring at a local Carers Centre for Lucy. She is now working her way through secondary school and her teachers have noticed a marked change in her behaviour. She's happier and is managing school work and her caring responsibilities easier than before.
Do you think other charities like yourself would benefit from fundraising through Give as you Live?
Yes, but it depends on the demographic of your supporters and whether they are the right people who use the internet for shopping etc on a regular basis. It could encourage those that wouldn't shop online to do so. You also have more of an insight and understanding of your donors by looking at their shopping habits which could benefit with messaging in future campaigns and possible corporate partnerships.